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João Mattos

3 Myths About Advanced Matching

The Solution to iOS 14.5 Restrictions Meta's advanced matching features gained much popularity after the launch of iOS 14.5. Like the...

João Mattos

Server Container: What It Is and How to Use It

In the context of Google Tag Manager, server-side containers are Tag Manager implementations that trigger Tags from a dedicated Server....

João Mattos

Meta Ads Advanced Matching

Attribution and Advanced Matching in Meta Ads For everyone working with online ads on Meta Ads, one event marked the beginning of an era...